It looks like Samsung is taking a page from its smartphone strategery and transferring it to their NX interchangeable lens cameras. Today Samsung announced the new "NX Mini" iLC camera, with a 3-inch twist-and-shout screen on the back, a 20.5mp backlit CMOS sensor, 6fps RAW, NFC, pop-up flash, 1080p video, and Lightroom 5 full version included. It will be available in multiple fashionable/pastelish colors.
The NX Mini will be offered in two different kits. The prime kit will be bundled with 9mm f3.5 lens with a starting price of $450. The zoom kit will be bundled with the 9-27mm f3.5-5.6 Lens and SEF-7A Flash for $550. Both come with LR5 as mentioned above.
Due to time constraints we cannot do our usual announcement round-up. You can find the detailed specs at B&H Photo for the prime kit and the zoom kit.
If you are familiar with the various Samsung Galaxy smartphone variants, you may want to prepare for an avalanche of NX camera variants. How about an NX Mega? NX Active? NX Ring? NX Amp? NX Prevail? NX Admire? NX Victory? NX Stratosphere? NX Reverb? Joking aside, the first two hypotheticals could be useful for some photographers, "Active" as in weatherproof/waterproof and "Mega" with a big screen for people who like iLC cameras with giant LCD screens.