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New Digital Cameras in 2010

2010 is here, and it promises another big wave of new and potentially exciting digital cameras and systems. To compare and contrast, be sure to check the Cameras of 2009 and the Cameras of 2008 pages, presented in reverse chronological order. For newer cameras, be sure to check the Cameras of 2011 reference page.

You can keep track of all the new camera announcements in reverse chronological order at the new camera announcements mini-blog.

New cameras in 2010
Major Manufacturers (see list at bottom of page)214
Interchangeable Lens Cameras (DSLRs, etc)29
Digital Rangefinders0
Interchangeable Lens+Sensor Blocks2
MegaZooms (18X or more)13
SuperZooms (10X or more)41
Latest Update of this pageNovember 16 at 3:18pm NYC time

November 2010
16: Panasonic TZ9/ZS6 - tape-delayed discovery of quiet/stealth release by Panasonic earlier on
15: Olympus E-PL1s - Japan-only update to the E-PL1
03: Panasonic GF2 - a smaller different not-GF1

October 2010
00: nada!

September 2010
29: Pentax LS1100 and LS1000 - P&S likely the RS-series without the skins/faceplates
21: Leica D-Lux 5 - Leicasonic version of the Panasonic LX5
21: Leica V-Lux 2 - Leicasonic version of the Panasonic FZ100
21: Ricoh G700SE - special edition of the industrial strength camera (likely Japan only)
21: Ricoh GXR GR A12 28mm f2.5 sensor-lens block for the GXR system
21: Panasonic GH2 - now with an 18-megapixel sensor (16mp effective)
21: Sigma SD1 DSLR - yes, a new Foveon sensor with 46-mega-Foveon-pixels (15mp times three)
20: Casio EX-H20G - blade-zoom with built-in GPS
20: Casio EX-ZR10 - P&S with HDR marketing speak
20: Pentax K-5 - the new K-mount flagship DSLR
19: Fuji X100 - the big surprise at Photokina, 12mp APS-C with 23mm lens
14: Nikon D7000 - will it shake the DSLR world?
14: Canon SX30 IS - 35x optical zoom!
14: Canon G12 - sequential update to G11
13: Olympus E-5 - the new Four Thirds flagship
13: Samsung NX100 - the third Samsung mirrorless camera
8: Pentax K-r DSLR - 12mp, 6fps, SAFOX IX, LiIon/AA
8: Pentax Optio RZ10 - a 10X colorful blade zoom
8: Pentax Optio RS1000 - basic LiIon P&S with multiple skins
8: Pentax Optio Nanoblock NB1000 - a "Lego" version of the RS1000?
7: Nikon Coolpix P7000 - compact with RAW that looks like a Canon G-series model
7: Nikon Coolpix S8100 - bladezoom with 1080p and 12mp 1/2.3" backlit CMOS sensor
7: Nikon Coolpix S80 - fashion compact with OLED but just 150 shots per charge
7: Casio EX-Z16 - $100 LiIon P&S compact (formal annie)
3: Samsung ES30 - AA-powered 5X P&S

August 2010
26: Canon EOS 60D - articulated LCD display with 550D/50D/7D feature trade-offs
24: Sony Alpha A55 - 16mp ExmorHD CMOS w/pellicle mirror
24: Sony Alpha A33 - 14mp ExmorHD CMOS w/pellicle mirror
24: Sony Alpha A580 - 16mp ExmorHD CMOS DSLR
24: Sony Alpha A560 - 14mp ExmorHD CMOS DSLR
24: Ricoh G700 - a new industrial strength camera (likely Japan-only)
23: Kodak M590, C195, C143 - a trio of new P&S models
18: Ricoh CX4 - another 28-300mm in the CX-series
18: Nikon D3100 - 14mp DSLR w/1080p video, LiveView and Movie/LV AF
18: Canon S95 - new RAWsumer w/720p and hybrid-IS
18: Canon SD4500 IS (Ixus 1000HS) - first 10x Elph - w/backlit CMOS
18: Canon SX130 IS - minor upgrades (1/2.3", 12X, wider)
18: Olympus Stylus 7050, FE-48, T-110, T-10 - more P&S clones
18: Olympus FE-5050, FE-5040, FE-4050 - more LiIon P&S clones
17: Canon 7DVS - a "studio version" of the 7D w/bar-code scanner feature
16: Fuji Finepix Real3D W3 - Fuji's second 3D camera
16: Nikon Coolpix S1100pj - 2nd camera w/built-in projector, also computer project via USB
16: Nikon Coolpix S5100 - yet another LiIon P&S
12: Casio EX-FC160S - a golfer's edition of the EX-FC150 (Japan only?)
4: Samsung PL90, ES75 - PL90 has built-in USB connector
2: Casio EX-Z800, EX-Z2300, and EX-S200 - 14mp 1/2.3" LiIon P&S models

July 2010
28: Samsung ST80 - 14mp 1/2.3" w/built-in Wifi support
21: Panasonic LX5 - more telephoto than LX3 (LX5 vs LX3 spec-sheet delta)
21: Panasonic FZ100 - more advanced than FZ40, with MOS sensor, free-angle, hot-shoe
21: Panasonic FZ40 (FZ45) - FZ35/FZ38 replacement with 24X zoom and 14mp 1/2.33"
21: Panasonic FX700 - a middle-class luxury compact?
21: Panasonic TS10 (FT10) - their third elementproof camera
21: Fuji F300 EXR - a surprise, phase-detection hybrid AF, 15X lens, 1/2" SuperCCDEXR sensor
21: Fuji S2800HD (aka S2900HD) - 18X PASM superzoom with 14mp 1/2.3"
21: Fuji Z800EXR (aka Z808EXR) - SuperCCD-EXR w/ new hybrid autofocus
21: Fuji Z80 (aka Z81) - another folded-optics P&S
21: Fuji JX280 - another LiIon P&S
21: Samsung ST600 and ST100 - back-and-front LCDs, front-LCD grows to 1.8"
21: Samsung PL200 - affordable 7X P&S LiIon
7: Sony WX5 - new 12mp 1/2.3" Exmor-R backlit sensor, 5X (24-120mm), 3D Sweep Panorama
7: Sony TX9 - new 12mp 1/2.3" Exmor-R backlit sensor, folded optics, 3D Sweep Panorama
7: Sony T99 - 14mp 1/2.3" T-series with folded optics

June 2010
11: Casio EX-Z670 - yet another typical P&S
9: Sony Alpha A390 and A290 - 14mp CCD DSLRs w/out video
1: Samsung NX5 - 2nd mirrorless from Samsung (Korea/Europe)
1: Panasonic FX75 (FX70) - a mid-range-P&S compact - lens starts at 24mm f2.2

May 2010
31: Casio EX-H5 - a 10X blade-zoom for Europe
17: Casio EX-Z350 - yet another P&S
11: Samsung WB5500 - 26X superzoom with RAW (DNG)
10: Sony NEX-5 and NEX-3 - the launch of the Sony mirrorless E-mount
10: Canon Elph SD4000 IS (Ixus 300HS) - backlit-CMOS Elph w/PASM
7: Ricoh P10 28-300mm f3.5-5.6 VC - a CX3 in a GXR-mountable sensor+lens block

April 2010
28: Pentax Optio M90 - a LiIon-based P&S
20: Leica V-Lux 20 - compact travel-zoom, clone of Panasonic TZ10/ZS7

March 2010
9: Pentax 645D - the digital medium format is here?
7: Panasonic G2 - first iLC with a touch-screen
7: Panasonic G10 - new entry-point to M43rds

February 2010
24: Pentax X90 - 26X megazoom with 720p and manual exposure
24: Pentax W90: waterproof and elementproof
21: Sigma SD15 - returns again with promised performance updates
21: Sigma DP1x - third installment of DP1 with upgrades
21: Sigma DP2s - second attempt at the DP2 with upgrades
21: Casio EX-S7 - another P&S
20: Samsung EX1 (TL500) - 10mp 1/1.7" backlit CMOS, RAW, starts at f1.8
20: Samsung TL350 (WB2000) - RAW, 1080p, 24-120mm eq, backlit CMOS, analog gauges
20: Samsung AQ100 / WP10 - waterproof with folded optics
20: Samsung SL605 - value-packed specs at $130
17: Sony H55 - compact-fun-zoom with a "G" lens but sadly 14mp 1/2.3" sensor
17: Sony TX5 - waterproof/elementproof with backlit CMOS sensor with SDHC
8: Canon T2i (550D, Kiss X4) - 18mp APS-C DSLR with 1080p and 3.7fps
8: Canon SX210 IS - 14x colorful fun-zoom
8: Canon SD3500 IS - touch-screen 28mmwide-Elph
8: Canon SD1400 IS, SD1300 IS - P&S Elphs start at 28mm wide
2: Olympus E-PL1 - $600 Micro Four Thirds iLC
2: Ricoh CX3 - now with backlit CMOS sensor
2: Nikon P100 - 26x superzoom with backlit CMOS too
2: Nikon L110 - finetuning the L100 superzoom
2: Nikon S8000 and S6000 - slim 10x and 7x zooms
2: Nikon S4000 and S3000 - mass-market LiIons
2: Nikon L22 and L21 - mass-market AA-based P&S
2: Olympus SP800uz and SP600uz - 30X and 15X superzooms
2: Olympus Tough 8010 and 6020 - elementproofs with SDHC!
1: Fuji HS10 (HS11) - 30X with backlit 1/2.3" CMOS, full-HD and RAW!
1: Fuji S2500, S1800, S1600 - three superzooms at 18x and 15x
1: Fuji F80EXR - sequential update to F70EXR
1: Fuji Z700EXR (Z707EXR) - SuperCCDEXR returns to P&S compacts
1: Fuji Z70 (Z71) - typical folded-optics P&S
1: Fuji XP10 (XP11) - elementproof but still looks toyish
1: Fuji JZ500 and JZ300 - compact 10X zooms
1: Fuji JX250 and JX200 - 5X LiIons
1: Fuji JV150 and JV100 - 3X LiIons
1: Fuji AX280, AX250, AX200 - 5X AA-based with 720p
1: Fuji AV180, AV150, AV100 - 3X AA-based with 720p

January 2010
25: Panasonic TZ10 (ZS7) - fun-zoom with PASM and GPS
25: Panasonic TZ8 (ZS5) - fun-zoom with PASM, no GPS
25: Panasonic ZR3 (ZX3) - blade-zoom sequential update
25: Panasonic TS2 (FT2) - element-proof camera
25: Panasonic FX66 (FX68) - another 14mp LiIon P&S
25: Pentax Optio i-10 - retro-looking $300 P&S
25: Pentax Optio H90 - retro-spartan P&S camera
25: Pentax Optio E90 - $100 AA-based P&S
18: Samsung HZ35w and HZ30w - two 15X superzooms (HZ35 has GPS and AMOLED) {aka WB650, WB600}
18: Samsung TL110 (ST70), TL105 (ST60), SL630 (PL80)( - three wide P&S compacts
9: Casio EX-Z330 and EX-Z35 - LiIon P&S
7: Sony HX5v - Exmor-R compact-zoom with GPS and compass
7: Sony TX7 - T-series with Exmor R
7: Sony S2100 and S2000 - AA-based P&S
7: Sony W390, W380, W370, W360, W350, W330, W320, W310 - overlapping clones
7: Casio EX-FH100 - fast sensor, compact zoom
7: Casio EX-H15 - their 2nd blade-zoom
7: Casio EX-Z2000 and Z550 - LiIon P&S models
6: Panasonic FH22 (FS33), FH20 (FS30) - compact zooms
6: Panasonic FP3, FP2, FP1 - P&S with folded optics
6: Panasonic FH3 (FS11), FH1 (FS10) - P&S LiIons
6: Panasonic F3 and F2 - entry-level LiIon P&S
6: Olympus Stylus Tough 3000 - now with SDHC
6: Olympus Stylus 9010, 7040, 7030, 5010 - with SDHC and 1gb to 2gb on-board
6: Olympus FE-5030, FE-4040, FE-4030 - P&S LiIon with SDHC
6: Olympus FE-4020, FE-47 - P&S LiIon with SDHC
6: Samsung TL210 and TL205 - two more dual-view (dual-screen) cameras
6: Samsung CL80 (ST5500) - 3.7" AMOLED, WiFi, 14mp 1/2.3"
6: Samsung TL240 (ST5000), SL600 (ES70?), SL50 (ES65?) - CL80-lite and P&S LiIons
5: Kodak Slice - skinny, sleek touch-screen
5: Kodak Z981 - 26X superzoom with 14mp and RAW
5: Kodak M580, M575, M550, M530, C142 - P&S parade
5: Canon A3100 IS, A3000 IS, A495, A490 - P&S, with A3XXX switching to LiIon batteries
4: Sony Alpha A450 - an A550 Lite DSLR
3: Samsung NX-10 - first in the mirrorless NX-series

Manufacturers tracked
For the purposes of this post, we track all the digital cameras made by the following manufacturers:
+ Canon, Nikon
+ Sony, Kodak
+ Fuji, Olympus
+ Pentax, Casio
+ Panasonic, Samsung
+ Leica, Zeiss
+ Sigma, Ricoh
+ Epson


We track these separately and do not include them in the tally above...
September 25: Hasselblad H4D-50MS - a 'virtual' 200-megapixel camera using smoke and mirrors
September 22: Hasselblad H4D-31 - affordable medium format digital
September 22: Hasselblad CFV-50 - 50mp digital back
September 20: Leaf Aptus-II 12 - 80-megapixel digital back
June 2: Mamiya RZ33 - 33mp for $18K
March 9: Pentax 645D, 40mp, element-proof camera body, 44x33 sensor
March 1: Mamiya DM40 DSLR, 40mp, 1.25fps, 45x30 sensor
February 12: Leaf Aptus II-8 digital back - 40mp, with 1.25fps (60) burst mode
February 1st: Hasselblad H4D-40 - 40mp medium format digital

DSLR Overviews: [Nikon] [Canon] [Sony] [Pentax] [Olympus] [Leica] [Panasonic]



Samsung Dp1x and Samsung Dp2s??? This is Sigma!


Ooops! Thanks for catching it! It will be corrected shortly!

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