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March 03, 2014

Price Announcement: Hasselblad H5D-50c (CMOS sensor Medium Format) for $27,500

One of the early themes of 2014 is the arrival of CMOS sensors for Medium Format cameras with Pentax, Phase One and Hasselblad making product announcements. Today we find out the price of innovation.

Hasselblad issued a press release revealing a European price of 21,000 euro for their H5D-50c medium format CMOS sensor camera. In the USA, the camera is priced at $27,500 with pre-orders accepted at B&H Photo (or $30,000 bundled with the 80mm lens). It is expected to start shipping in late March 2014.

Obviously compared to a full frame DSLR, this is a high price, however, this is only $500 more than the previous CCD-powered model, the H5D-50 which went (and still goes) for $27,000.


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