Action Camera Bliss: GoPro files for IPO
It looks like action cameras, at least for now, have carved out a small but safe little kingdom. Safe from the crossfire of the digital cameras vs smartphones war. Another sign of increasing action camera success is that GoPro is now going public. They have filed the paperwork for an IPO!
Camera manufacturers are not usually quick to adapt and adjust, but it looks like they are planning to "invade" action cameras territory after all. For example, this week's Pentax-Ricoh elementproof P&S camera announcement, did not just reveal a new camera, but a whole (optional) system for essentially using an elementproof camera in similar situations as one would use an action camera like a GoPro.