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January 06, 2014

New Fuji XP70 elementproof with optional action wide converter lens (and two new pointless P&S)

Waterproof/elementproof cameras have an advantage over smartphones in that most smartphones are not waterproof/elementproof, so it is not a bad idea for camera manufacturers to explore this segment and try to exploit this advantage. Fuji announced a new camera in this segment, the new XP70, which has the waterproof (10 meters), shockproof (1.5 meters), dustproof (can't be measured) and freezeproof (-10 degrees Celsius) checkmarks. It has a 16mp 1/2.x" CMOS sensor with a 5x optical zoom lens (28-140mm), image stabilization, Wifi, and things like that.

This camera jumps on the "action camera" bandwagon by offering an "action camera mode" and also an optional 18mm wide-angle lens converter, the Action Camera Lens ACL-XP70.

The camera is priced at $230 with a late March 2014 release estimate, available in three different outdoorsy action colors (orange, yellow, blue) with more details and pre-orders at Amazon.

In addition to the XP70, Fuji announced two basic point and shoot cameras. They love these cameras so much they didn't even bother to mention them in their press releases. I guess that creates a new segment, the "pointless point and shoots"? :) You can find their basic specs at Amazon: they are the Fuji JX660 and the Fuji AX660, with 16mp 1/2.x" CCD sensors (cows won't eat CCD sensors, you have to find other ways to get rid of them) and starting prices of $100 and $90 respectively.

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