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December 10, 2013

Jefferies-CNet Survey shows Photographer-priority Creative Cloud successful in bringing in un-clouded subscribers

A Jefferies-CNet survey outlined at CNet News reveals that Adobe's new photographer-priority Photographer Creative Cloud has been successful in getting new subscribers to the Creative Cloud. About half were first time Creative Cloud subscribers, while around 9% downgraded from a more expensive Cloud subscription.

Lesson learned? Give photographers what they want/need and they will sign up for it?


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