New Olympus 12-40mm f2.8 Professional M43rds lens and HLD-7 battery grip
In addition to the new Olympus E-M1 flagship M43rds camera, Olympus has also announced a new Professional Micro Four Thirds lens, the new 12-40mm f2.8! The lens has a starting price of $1,000 and it is available for pre-order at Amazon by Amazon itself with an early December release estimate and at Adorama.
Detailed specs on the lens at dpreview et al.
Adding to the professional caliber of this announcement is something more utilitarian, the new HLD-7 battery grip with a pre-order price of $200 and a mid-October 2013 release estimate at Amaozn by Amazon itself and Adorama.