Hasselblad Lens Prices Going Up starting October 1st (5% to 12%)
Perhaps the lunacy that is the Hasselblad Lunar is bleeding the company dry, so perhaps [pure speculation] they have to increase prices on their normal Medium Format Lenses to fund their lunacy. This part is pure speculation, but the upcoming price increase is not! Capture Integration has the details. Lens price increases range between 5% to 12% (rounded). The 24/4.8 and 80/2.8 have the biggest increases in double figures. Medium format photographers are more of a captive audience than SLR/mirrorless photographers, so when you need a new lens, you need a new lens.