New Sony a3000 iLCE-3000 punks the average consumer with a DSLR-styled mirrorless camera for $400
This is perhaps an evil genius move by Sony to help increase mirrorless adoption among the mythical and typical average consumer who still thinks of the Andre Agassi Canon Digital Rebel commercials when asked what they know about DSLRs.
So what has Sony done here? They took a DSLR-styled body and put a NEX e-mount camera inside. But unlike some of the other manufacturers who "reserve" this type of a body style for more advanced cameras, Sony is actually doing this with an entry-level camera, priced $400 brand new bundled with the 18-55 NEX kit lens. This could become a huge factor in convincing the Walmart, Target, Best Buy, Sears shoppers to get this instead of one of the Canon and Nikon DSLRs. "They look similar but cost less. And it's a Sony", Soccer Dad says. "You are not going to spend $700 on that Rebel", commands Soccer Mom.
The downside of such a move is some potential confusion and returns as some people buy them thinking they will work out of the box with their existing Minolta/Alpha lenses. But other than that, it looks like there's not a lot of downside to Sony's gamble here.
It is a lot better than back then when they were releasing "Alpha CCD DSLR Sister Wives!" You know, a handful of barely indistinguishable feature-wise A3xx, A4xx, A5xx OVF DSLRs. Maybe they were stalling until they got the NEX and SLT lines ready to go? It certainly did not good for Sony back then.
Also perhaps trying to tempt the mythical average consumer is a 20-megapixel APS-C CMOS Exmor sensor with a Bionic friend (Bionz processor). While the new NEX-5T stays at 16mp, the a3000 aka ILC3000E has a 20-megapixel sensor. "Hey bro, this has 20mpz, the D-Rebel has 18mpz" says Soccer Son. "18mp is so passe", says Soccer Daughter.
RAW is thankfully here. One of the horrors of serious photographers is the day when someone releases an interchangeable lens camera without RAW. That would be a bad day and a bad sign for where things are heading. Thankfully it is not today :)
Alpha SLR lenses can be used using the optional LA-EA1/LA-EA2 adapter. The Hot shoe survived the $400 price point as well.