Zeiss dramatically hypes new 55mm f1.4 SLR lens (Staff Scientist risks reputation if lens does not walk on water)
Zeiss is jumping on the wild horse that is the hype machine. They published a 5-minute with their Staff Scientist Dr. Hubert Nasse exuberantly and profusely singing the praises of the upcoming Zeiss 55mm f1.4 Distagon T* SLR lens. With this lens hyped so much by Zeiss, the only way to go is down when the lens gets released because the hype machine creates irrational expectations and nothing can beat irrational expectations, not even perfection:)
The video is also available at the Zeiss YouTube channel, and as you can see in the video (and the annotated screenshop crop below), the new 55mm f1.4 is a lot bigger than Zeiss's old old old 50mm lens.
The new lens is discussed at the GetDPI forums.