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February 24, 2013

Fuji launches System Builder discounts centered on the X-E1 and X-Pro1

Now that Fuji has two camera bodies and four readily available lenses, it was high time for Fuji to launch some system builder discounts. The prices are still premium over other systems, but they are less than they were before if buying the cameras and lenses individually.

If you know your way around promotions, this is the only page you need that includes everything you need to know.

The discounts are two dimensional. The first dimension are bundles of the X-E1 or X-Pro1 bodies and one lens. The discount in this bundle is $300 versus buying them separately. This discount is already factored in the prices of the bundles.

The second dimension is when you add more lenses to your shopping cart. Each lens has a combined purchase discount attached to it. You can buy one or two or three in the same shopping cart, and get a discount for each one of the lenses. In other words, the discounts are stackable.

The lens discounts in the second dimension are fixed regardless of which combination you get:

+ $150 off the 18mm f2 lens
+ $175 off the 60mm f2.4 lens
+ $200 off the 18-55mm f2.8-4 OIS lens
+ these are combined purchase discounts, they must be purchased in the same shopping cart with a camera kit

The Actual Fuji kits
Here is the Fuji X-E1 bundled with the 35mm f1.4 for $1300. This is the first dimension. The second dimension (which is optional) is to add one or more lenses. This has three lenses as options while the other bundles have only two. The options for these are the 18/2 and/or 60/2.4 and/or 18-55/2.8-4 OIS.

The Fuji X-E1 bundled with the 18mm f2 also goes for $1300. This is the first dimension. The second dimension (which is optional) is to add one or two lenses. This has two lenses as options, the 60/2.4 and/or the 18-55/2.8-4 OIS.

The third and last bundle is the Fuji X-Pro1 with the 18-55 f2.8-4 OIS for $1800. The second dimension (which is optional) is to add one or two lenses. This has two lenses as options, the 18/2 and/or the 60/2.4.

This is an example of the maximum savings bundle centered around the X-E1 with the 35mm f1.4 and all three eligible lenses added: 18/2 and 60/2.4 and 18-55/2.8-4 OIS. If all is well, the top right corner of the Amazon Checkout page should look something like this:


We highlighted above in yellow the three combined purchase discounts. One for each of the lenses. If you don't see a discount in this fashion, it means there is something wrong. Do not proceed!

Expiration Date
This promotion ends March-31-2013 or earlier if sold-out or cancelled or later if renewed/extended.

Only items sold and shipped by Amazon itself are eligible for this promotion. All items must be sold and shipped by Amazon. Items sold by other marketplace or third-party sellers or used/refurbished are not eligible.

+ Fuji X-E1
+ Fuji X-Pro1
+ Fuji XF lenses have no category/tag (we ran out of tags sadly) but you can find them by perusing the Lens Reviews stream

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