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December 30, 2012

Olympus Executives: Non-FT camera compatible with Four Thirds lenses in later 2013

In multiple interviews in the past, Olympus executives, while avoiding to reveal specifics, have been hinting repeatedly at a hybrid solution as their flagship, a M43rds camera that can also make the most of their existing Four Thirds SLR lenses. This camera, currently code-named "the 2013 model", will likely arrive in late(r) 2013.

This was revealed by interviews of Olympus executives, both Olympus Spain and Olympus Japan. See the interviews in Spanish and computer-translated below:

+ Quesabesde (computer-translated)
+ DSLR Magazine (computer-translated)

Considering the current situation, I am sure photographers who invested heavily in Four Thirds may not necessarily be happy with the lack of new pure Four Thirds developments, but this new "2013 model" seems to be a reasonable practical alternative to nothing. Let's not forget that Olympus has a relatively small global market share in DSLRs with Four Thirds and they are trying to recover from the financial scandal, so it would probably be a stretch and a big risk to expect them to follow a parallel M43rds and Four Thirds professional track. Even Canon and Nikon have only one professional track.

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