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December 26, 2012

New Quietly Released P&S camera: Sony Cybershot W730 (8x optical OSS Zeiss)

@aafuss has spotted another quietly released digital camera in 2012. It is another Sony Cybershot, the W730, which you can see at Sony Asia Pacific. It has a 8x (25-200mm eq) optical zoom Carl Zeiss Vario-Tessar branded lens with OSS (optical stabilization) and 16mp 1/2.x" sensor. It is a typical P&S Cybershot camera - you can find its specs at the aforelinked Sony page.

We just added this to the Cameras of 2012 reference page. The count is give-or-take around 225 new digital cameras announced in 2012. This is an insane number and it appears to be a new record for the digital camera industry.

The never-ending onslaught of nearly-identical models is not a good sign. For one thing, this can be devastating for a number of cameras that are not super-stars. It doesn't give them enough time to develop an identity and a following and there is not enough time for an ecosystem to build around it. "Canon S110 you say? Who cares! The S115 and S120 and S125 are just around the corner!"... "Panasonic LX7? But I already placed a pre-order for the LX11 at my local dealer!".

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