New Hasselblad H-system Macro Converter lens for 1200 euro

Yes, it is December, and we rarely get big announcements in December, but that does not mean December is a barren month. In addition to companies trying to leap-frog backwards the busy time of CES and PMA 2013 which happen during the second week of January, some companies just feel like the time is now for a new product announcement.

With that probably unnecessary announcement psycho-babble analysis out of the way, Hasselblad has revealed a new macro converter lens for their H-system. The function is similar to that of a 6.5mm extension tube per Hasselblad. The price is a medium format price of 1200 euro excluding VAT. Alert at ePhotozine, one paragraph of details at Hasselblad.