Lytro is now shipping for $400 in two body colors
The new Lytro camera is now in-stock and shipping at its starting price of $400 (8GB model) with free shipping in your choice of two colors (black, blue). The red color is the 16GB model and it goes for $500 [did they learn pricing from Apple?]. These are sold by Lytro on Amazon. The order is fulfilled by Amazon so you qualify for the $25+ Super Saver Shipping or if you are a Prime member, you get free 2-day shipping.
UPDATE: Lytro is adding even more new features to the camera via software update. Details at Engadget.