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September 18, 2012

Sony and Hasselblad on new long term relationship with DSLRs, mirrorless and compacts on the horizon

Sony and Hasselblad having been dating, and today they have announced a new long term relationship! As part of the new long term relationship, there will be new DSLR, mirrorless and fixed-lens compact cameras. This is a partnership announcement, except for the 24mp Hasselblad Lunar NEX, no other new products were revealed. Yes internet people, they are either besties or in an LTR ;-)

Press release parade at dpreview et al. The Hasselblad website has the partnership post along with a Letter from the CEO, a state of the Hasseblad nation type of a recap.

Photos from the press event at Photokina at Focus Numerique.

Reactions in the comments section of the dpreview post.

This Sony-Hasselblad relationship brings up some interesting possibilities as to what may (or may not) happen if the Japanese media reports of a Sony investment into Olympus happens.

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