Sony and Hasselblad on new long term relationship with DSLRs, mirrorless and compacts on the horizon
Sony and Hasselblad having been dating, and today they have announced a new long term relationship! As part of the new long term relationship, there will be new DSLR, mirrorless and fixed-lens compact cameras. This is a partnership announcement, except for the 24mp Hasselblad Lunar NEX, no other new products were revealed. Yes internet people, they are either besties or in an LTR ;-)
Photos from the press event at Photokina at Focus Numerique.
Reactions in the comments section of the dpreview post.
This Sony-Hasselblad relationship brings up some interesting possibilities as to what may (or may not) happen if the Japanese media reports of a Sony investment into Olympus happens.