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June 23, 2012

Schneider interview-style press-release on new M43rds lenses

Schneider Kreuznach revealed their plans for a new line of Made in Germany M43rds lenses at their annual conference report in mid June 2012, but they did not do the usual song-and-dance of sending press releases to the usual places offering details on their announcement.

Now the song and dance is here, and Schneider released an interview-style press release in English talking about their new 14mm f2 M43rds lens and future plans. The interview states that there are no plans for Sony NEX e-mount lenses. The text also seems to hint that zoom lenses might be a possibility in the future future. On the 14mm f2 (m43rds) lens, they state it will be available in Q1 of 2013 and "... It also fits some Leica models when using an adapter provided by the manufacturer ...".

Interview-style press release parade at Four Thirds User and dpnow and DJoP.


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