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May 08, 2012

Market Analysis: USA Q1:2012 by IDC and NPD Group

TWICE has a detailed article talking about Q1 (first quarter of 2012) sales of digital cameras in the USA market, analysis of the segments doing well and not-so-well, and forecast for future quarters. This is actually a very good read, article-length, not a formulaic 7-paragraph blog-post, so do check it out! But if you are absolutely pressed for time, here is a two word summary for the market: make lemonade! The article is based on market research provided by IDC and the NPD Group whose full research reports cost in the thousands.

The article covers a lot of the topics we have been mentioning here for weeks and weeks (superzooms, mirrorless, smartphones, etc). Our research reports cost exactly $0.00, but then again, you get what you pay for ;-)


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