New camera announcement: Olympus TG-1 iHS elementproof starts at f2, has converter lenses
You can hear the new camera announcement trumpets trumpeting the announcement of a brand new camera right now, the new Olympus TG-1 iHS elementproof model. It shows megapixel restraint with a 12mp 1/2.3" backlit CMOS sensor with a 25-100mm equivalent lens with sensor shift stabilization and a surprise start at f2, 5fps at full resolution, GPS, 3" OLED display, a starting price of $400 and a June estimated release date. The camera is already available for pre-order at Amazon.
Olympus has a history of converter lenses with fixed lens cameras, so perhaps it is only a mild surprise that this camera is announced with two waterproof converters, a teleconverter and a fisheye converter lens. Converter lenses are sold separately. You can see them nicely pictured at DC Watch Impress. Another sign perhaps that the camera manufacturers are looking for markets that are not as easily overshadowed by "smartphone digital cameras".
Perhaps we need to file this under "eye-brow raising" or perhaps under "curiosity-interest". As usual, press releases are like a combination of make-up and Photoshop retouching, so we have to wait for the actual post-release samples, opinions and reviews.
Olympus VH-510: previously announced, not yet mentioned
This is a good opportunity to mention a quietly released but not fanfare-announced previously-unmentioned-here Olympus P&S, the VH-510, announced April 5 at Olympus Global. Thanks to @aafuss for the alert!