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March 26, 2012

Price anarchy in the UK: Nikon confirms D4, D800, D800E price increases

The Nikon Pistols have confirmed that the prices of the new Nikon D4, D800 and D800E full frame DSLRs are going up. The previous prices were in "error". But Nikon will hono(u)r pre-order prices. Details at British Journal of Photography, Amateur Photographer UK, Pocket Lint, Photography Blog, et al.


The Opinion Fork
This brings us at a fork of sorts: either Nikon has lack of institutional control that borders on total incompetence (these three are their flagship DSLRs, how can you get the prices wrong?) or they are trying to soften the price increase that was perhaps a result of demand exceeding supply and expectations and/or a result of Canon's price announcements. We'll let you decide :)


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