Mobile: Instagram power-play with Hipstamatic photo-sharing

Fast Company has an exclusive story revealing that Instagram is partnering with Hipstamatic, to allow Hipstamatic users to share/push their pictures to Instagram with one click. Fast Company also has an interview with the Instagram CEO talking about this new development. [Instagram and Hipstamatic are two of the most popular photography apps in the Apple iOS world] (via Techmeme)

Based on the news and interview above, along with the recent SXSW teaser for Instagram-upon-Android, it looks like this is part of an Instagram power play where they establish themselves as _the_ photo-sharing destination for the mobile generation, making some of the existing pre-mobile-revolution photo-sharing services even more nervous.