Mystery rugged-looking K-mount no-VF (maybe mirrorless) camera spotted at CES?

P3 News and Reviews is covering the CES/PMA 2012 trade show in Las Vegas and they have just posted an alert about a mysterious camera sighting at CES (text-only, no pictures), they describe it as:

"...rugged appearing, possibly mirrorless, viewfinderless camera sporting what looked like a k-mount limited or pancake lens..."

You can follow their CES/PMA 2012 coverage at P3 News & Reviews.