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December 28, 2011

Year in Review (Episode #1): Camera Announcements in Charts (and most by manufacturer)

We are getting an earlier start this year with our Year In Review series! In this episode, we take a charts-and-graphs look at the new camera announcements in 2011. This is mirroring last year's post.

bar chart showing cameras announced in 2011 by manufacturer

Fuji may have had a very good year with the X100 and the X10, but they also decidedly "won" the flooding-the-market with shiny silver clones "contest". The rest of the pack is more or less similar, with the more pronounced changes being Nikon dialing it up and Casio and Pentax dialing it down.

bar chart showing the number of cameras (by camera type) announced in 2011

bar chart comparing type of cameras in 2011 vs 2010

As you can see, the major change between 2010 and 2011 is the increase in superzoom digital cameras (with a zoom ratio of 10X or more). Even among the non-superzoom fixed lens cameras, the zoom ratios have been increasing. It does not take a rocket scientist to speculate that this is partly in response to the increasing popularity of smartphones. An optical zoom lens with a generous zoom range gives consumers and photographers alike more reasons to get more/new(er) digital cameras despite having smartphones.

The increase is such that roughly 1 out of every 3 fixed lens cameras in 2011 was a superzoom (zoom ratio of 10X or more). Compare that to 2010 with 1 out of every 4.5 fixed lens cameras ratio.

bar chart comparing new camera announcements by month between 2009, 2010, and 2011

The above chart compares new camera announcements by month. 2011 is blue, 2010 is orange and 2009 is yellow (or first, second and third position if you cannot distinguish the colors). 2010 was a Photokina year and you can tell by looking at the chart as it "won" both August and September.

The big spike in announcements in January 2011 perhaps can be partially explained by the PMA trade show getting unstuck in time, first it (virtually) moved to Fall 2011 and then it moved to CES 2012.

Notes and Footnotes
+ the goal of these is to show overall trends, not micro-manage every piece of data
+ slight discrepancies in the total numbers are because of differences in classifications (eg large-sensor video cameras, cameras that have been announced multiple times, specific models listed from a manufacturer that is not tracked, etc) - you can find the list of tracked manufacturers at the bottom of the pages linked below
+ errors and typos are always a possibility

Reference material
+ Digital Cameras of 2011
+ Digital cameras of 2010
+ Digital cameras of 2009

Request Line
If there are any specific comparisons you would like to see, please leave a comment or send an email using the online contact form. Some requests may be easy to do, others may not, so we cannot promise/guarantee...

If you republish any of these on your website, blog or forum, please include the proper reference/credit, and please do not hot-link the pictures (we will replace them with something silly/embarrassing instead ;-)

2011 Year in Review series
+ #1: Camera Announcements in Charts and Graphs
+ #2: Big in Japan - interchangeable camera market share (spoiler alert: M43rds won the mirrorless war)
+ #3: Interchangeable Lens Cameras by the Numbers
+ #4: Top Sellers among our Readers

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