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October 27, 2011

Hasseblad H4X medium format open-platform camera is now official

The rumor-leaked open-platform Hasselblad H4X medium format has now been officially announced! Even if you don't care about medium format cameras, the return of a manufacturer to a more open platform is always welcome news! This is a camera body, so you can attach to it digital backs or film backs. It is not often we have a new camera announced without megapixels attached to it :)

Press release parade at Photoscala (computer translated), ephotozine, British Journal du Photographie, et al.

Hasselblad has also announced a trade up promotion for owners of H1 and H2* cameras. The upgrade price is 4000 euro plus tax.


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