Nikon splashes into waterproof scene with new Coolpix AW100

Just in time for the end of the summer, Nikon has announced their entry into the waterproof/elementproof camera segment with the new Coolpix AW100! AW presumably for All-Weather. It has 5X folded-optics, GPS, and a starting price of $380 with a September release.

Press Release Parade
+ DC Resource
+ dpreview
+ Photoscala
+ Pop Photo