More Sony action (ISO talk, interview, first looks, and a request)

It is still too early to assess the actual impact of the Sony Big Bang in the market, but that does not stop streams of speculation/predictions/etc. The initial impact of this wave may make some SLR executives feel like the Sony New World Order has sent their black NEXicopters to go after their traditional DSLRs, those with the proper kind of mirrors ;-)

+ analysis/discussion at TalkNEX of the Focus Numerique ISO 6400 RAW samples of the Sony A77 vs NEX-5/-C3 vs Panasonic GH2/G3

+ first look at the Alpha A77 at DSLR Magazine (computer-translated)

+ interview with Sony South Africa (7-min video) at PhotoComment

+ four minute video hands-on with NEX-7 at Focus Numerique

+ a request to add gain control [audio] to the Alpha A77 comes from Photo Club Alpha

+ NEX-5N camera body size comparison vs Olympus E-PL3 at ephotozine (also E-PL3 vs GF3)