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July 05, 2011

Trend-spotting: Nikon "wins" overall German market for week #24

And now time for some trend-spotting! Once upon a time Nikon couldn't even give away their non-RAW P&S Coolpix cameras [exaggeration alert!]. Now, thanks to the increasing popularity of the Coolpixies, they have a new milestone, they "won" Week #24 in Germany, they had the highest market share of digital cameras sold (fixed lens and interchangeable), 27%, during that week according to data by Gfk Retail. Details at Photoscala (computer translated)

This is of trend-spotting importance, a breakout from previous patterns. The achievement in its own merit is not the story. Think of it this way: you could never get a date with a super-model before, but this week, a super-model said YES!


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