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July 24, 2011

Sony Cybershot TX55 is now officially announced

The previously leaked Sony Cybershot TX55 is now official! Press release parade at DC Resource, Imaging Resource, dpreview, DC Watch, etc. Hands-on with camera body at Pocket Lint.

The camera has a 16mp backlit Exmor-R CMOS sensor, 5x folded-optics lens with Optical Steady Shot, starting at 25mm equivalent, 3.3" OLED display (1.23 kilodots). The whole camera is actually slimmer than a AA battery says the product description.

Because of the slimming down, Sony has ejected the SDHC memory card for the smaller microSD/microSDHC and the equivalent smaller Memory Stick. Slowly but steadily the number of microSD P&S compacts is increasing. It will be interesting to see whether this happen only when camera-size dictates it, or whether manufacturers will be tempted (perhaps by the smartphone link) to offer microSDHC in more models.

The new camera is already available for pre-order at Amazon for $350 in your choice of four body colors.

This increases the number of new cameras in 2011 to 143. Update: Now 145 thanks to the Japanese announcement of the Cybershot WX30 and W550.


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