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June 01, 2011

Nikon D5100 films its own TV commercial

In recent months, a number of camera manufacturers got ridiculed on the internets for using cameras from other manufacturers to shoot their own promotional stills and videos. Even if there is a logical explanation for doing this (hiring/outsourcing the PR/marketing, etc, etc), it triggers visceral reactions, it feels wrong, it fails to compute at the gut level - it makes the manufacturer look silly and disorganized, and lacking confidence in their own products; the bureaucrats would classify this as lack of institutional control ;-)

With that as an introduction, Nikon has released a new TV advertising campaign for the Nikon D5100, with the TV commercial recorded with the Nikon D5100 and featuring Ashton KutcherPix. These are 60 seconds you are not getting back but if you are curious you can see the TV commercial at Petapixel.


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