New Ricoh PX waterproof announced (with samples and preview)

Ricoh has just announced the brand new consumer-tier waterproof digital camera, the PX, with a built-in lens! This is a mass-market consumer elementproof camera, not to be confused with some of their previous industrial-tier elementproofs.

More details
+ announcement at dpreview along with preview and 20 full-size samples
+ European announcement at Foto Intern, Photoscala
+ Japanese announcement at DC Watch Impress (computer translated)
+ Australian announcement at Photo Review
+ product information and samples by Ricoh Japan (computer translated)
+ UK announcement at AP UK, Photography Blog says 180 GBP SRP price
+ US announcement at Pop Photo says price will be $250