Hasselblad purchased by European private-equity investor

And now time for a new episode of "As The Medium Format World Turns!". Hasselblad has a new owner! In a press release published on their website they have announced that private equity investor "Ventizz Capital Fund IV, LP" has purchased them. The first sentence of the press release sounds very bullish and aggressive: "...planning a rapid expansion of cutting edge capture products and is set to target new imaging markets...".