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May 03, 2011

Olympus approaches 1080p camcorder sticks from a voice perspective with new LS-20M

With the Flip eventually out of the market, the camcorder stick market is breathing a partial sigh of relief. But today, a new manufacturer is entering the field - Olympus is now joining the camcorder stick market, however, they are taking a different approach vector, they are arriving at this segment by way of their ...voice recorder products. Olympus already has an established presence in voice recorders. With the just-announced LS-20M, they add a 1080p HD video camera! This is not an entry-level product, its opening price will be $300 with a June release. It will be interesting to see how it will be received in the market - will the main interest come from people who already use Olympus voice recorders or can it expect to a wider audience?

Press release parade at Photoxels, Cameratown, Fotointern, et al. Thanks to @aafuss for the alert!


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