New Lensbaby Sweet 35mm selective focus creature

Lensbaby had a new baby, a new "Sweet 35 Optic" selective focus lens-type-thing to add to their Optic Swap System. It has adjustable 12-blade aperture (f2 to f22) which can be adjusted by rotating the dial. It is compatible with some but not all previous Lensbaby things. The MSRP price (yes, I know, ATM machine) is $180. Press release parade follows:

+ Photography Review baby
+ Cameratown baby
+ dpreview baby
+ Imaging Insider baby
+ baby discussion in dpreview News forum
+ available for pre-order at Amazon for $180