Samsung i-Function simulator online demo
A photographer in the Samsung dpreview forums notes that Samsung has set up a Flash-based online simulator of the new i-Function feature they introduced with the Samsung NX-100 that gives the lens more functionality and control over the camera settings that what we are traditionally used to expect from a lens.
To start the demo, click on the glowing i-Function button on the lens. Then you virtually assign a function to the button and then virtually rotate the lens to change values. The options available are the natural one (aperture value), along with shutter speed, ISO, white balance and EV (exposure value). Needless to say, the available options for the i-Function change depending on which mode (P/A/S/M) the camera is in.