New Pentax RZ10 is a colorful 10x blade-zoom at a reasonable price
Pentax is the latest camera manufacturer to enter the "blade zoom" sub-section of the superzoom market, the slim-body 10X optical zoom cameras that appear to be the latest weapon of digital camera manufacturers to attract consumers to their cameras and not lose future sales to cameraphones and other camera-bearing gadgets.
The Pentax RZ10 looks cool, which may perhaps be a bad omen for the camera - the previous "looks cool" Optio i-10 proved to be a disaster in reviews and other than Steve's Digicams, the other reviewers pointed out serious image quality issues with the i-10.
The camera has the 14m 1/2.3" sensor, which can be found in almost as many places as cockroaches ;-) The 10X lens has a versatile 28-280mm (eq) range with CCD-shift stabilization and 1cm macro. And if you take advantage of the SwampLand special, you can get the equivalent of 1876mm super-telephoto with the "Intelligent Zoom" function.
Other features include 720p video, 2.7" LCD (230K), SDHC, LiIon battery, cat-face and dog-face detection (for pets, not humans), and things like that.
The RZ10 is available for pre-order at Amazon for $220 in your choice of lime, violet, black or white.