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September 05, 2010

Interviews: Nikon wants to create new market, Canon tech-talks 1D Mark IV

Interview time! The new Nikon President is not shy about talking to the press it appears. He has given an interview to Reuters saying "...We want to create a new market...". It is hard to tell whether the "new market" refers to Nikon's existing product line-up, or the overall camera market as a whole. In other words, is Nikon planning its own version of a mirrorless camera system, or are they planning something different? Either way, Photokina begins September 21st :)

Meanwhile, on the Canon side of the aisle, EOS HD discusses a multi-page interview with Canon Japan at the Canon CPN Europe website, talking mostly about the Canon 1D Mark IV. This is mostly a technical interview, not marketing/PR fluff, so it is time well-spent reading it! There is a mini homage to the original 1D (1D Mark I) on the last page.

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