Hasselblad announcing new gear on September 22nd at Photokina
Hasselblad is planning a September 22nd press event at Photokina at 10am Photokina time (Koln/Cologne/EDT, Germany), hosted by the company's CEO and chairman, where they plan to (according to the press invite)...
"... announce exciting news for the entire photographic community including new lenses, software, digital back and camera"

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