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August 26, 2010

Cosina joins Micro Four Thirds and announces 25mm f0.95 900euro MF M43 lens

In addition to the Canon Big Bang of 60D and lenses by the pound, there was another big story yesterday - Cosina joined Micro Four Thirds and launched a new 25mm f0.95 Nokton lens to celebrate their joining!

This new manual focus lens, despite its f0.95 and "noble" background will come out at 900 euro. Not a bargain price for sure, but when you consider what Leica charges, it may seem relatively reasonable to some prime and RF aficionados. Perhaps we can thank Noktor for pushing the envelope and pushing Cosina/Voigtlander to join Micro Four Thirds? Is this the butterfly effect?

From a strategery point of view, this is a big for Micro Four Thirds at a time when new mirrorless systems have come out (Sony NEXxies, Samsung NX-series) and more new ones may be on the horizon (Nikon? Pentax? Canon?).

The lens takes 52mm filters, has 11 elements in 8 groups, f16 min aperture, 17cm minimum focusing distance, 1:3.9 maxmag, 410g weight, and things like that. The Japanese MSRP is 95 kiloyen (95,000) with an estimated October release date.

Read all about it
+ Olympus Global
+ Cosina Japan (computer translated)
+ with the 25mm f0.95 lens specs
+ DC Watch Impress
+ Wired Gadget Lab
+ Prime Time Crew who needless to say, loves primes
+ 43rumors where the story began with a rumor earlier in the day

Reactions to the announcement
+ long discussion of lens at Mu-43 forums
+ discussion of lens at GetDPI forums
+ discussion of lens at Rangefinder forum
+ Will we get a Voigtlander M43rds rangefinder ask photographers in the mu-43 forums and the PentaxForums forums
+ Quick comment by Luminous
+ discussion of Cosina joining M43 at dpreview M43rds forum
+ discussion of 25mm f0.95 lens at dpreview M43rds forum (also who want$ it?)
+ no discussion of this at the L-Camera forums?

Olympus Global throws small bone to Four Thirds users
In the Olympus press release announcing the joining of Cosina, Olympus throws a small bone to Four Thirds users (bold added by us for emphasis):

"As the company responsible for initiating both the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corporation will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers"

PS: All apologies for some of the slow updates. We are working on a much needed non-profit non-photography-related project.

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