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July 27, 2010

Three new Sony Alpha lenses are announced

It is LBA-time for Alpha photographers as Sony has revealed three new prime lenses today, two 35mm full framers and one affordable DT normal. This coming just hours after rumors of Sony considering (internally) to abandon 35mmFF in the future.

The star of the trio is the Carl Zeiss Distagon T* 24mm f2 SSM 35mmFF lens. The European price of this lovely is 1250 euro with an estimated mid-October release date.

Also a 35mmFF lens is the new 85mm f2.8 SAM, an affordable 35mmFF lens, which may perhaps hint that Sony is (or was at some point in time when they designed the lens) planning on an affordable 35mmFF DSLR? The European list price for this lens is 250 euro with a September estimated release.

Last but not least, the lens that will likely sell more than the above two, is the 35mm f1.8 DT SAM, a "normal" prime on APS-C DSLRs which is what it is designed for. Nikon already has shown this to be popular and affordable lens with its own 35mm f1.8 DX. The European list price for this lens is 200 euro with a mid-October estimated release.

These have not been announced in Japan or the USA yet...


Further Reading
+ Preview along with pre-production samples with the Zeiss 24mm f2 at dpreview [HOT]
+ Photo Club Alpha
+ Ultra-short preview of 24mm f2 and 85mm f2.8 at AP UK
+ Alpha Numerique
+ dpreview
+ Photoscala
+ dpnow now
+ Quesabesde
+ Sony Europe

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