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July 21, 2010

New Fuji JX280 is yet another unnecessary P&S camera

Fuji blasted the digital camera market with roughly 20 new digital camera models in early February 2010, but that was not enough, as they are back now with five more! We start with the Fuji Finepix JX280, a Li-Ion based compact, with a 14mp 1/2.3" sensor, 5X zoom lens (28-140mm eq), 720p video, 2.7" LCD, and things like that. This makes it the third camera in the JX-series and the lucky 13th in the affordable Fuji A- and J-series of 2010. That's a lot of P&S cameras - that's the "flood the market" strategy in action. Not all 13 cameras are available in every market, but even so, this is a crazy number of nearly-identical entry-level models to have out there! When the average consumer is faced with that many choices, they often simply ignore the whole line-up and pick something else from another manufacturer.

The JX280 is already available for pre-order at Amazon with a starting price of $150.

Further Reading
+ Fuji USA

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