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June 06, 2010

New Top Selling DSLRs (Nikon counterattack, Panasonic G2 debut, IR impact)

We have a new update in the on-going soap-opera, the Top Selling DSLRs/iLCs at Amazon. We accidentally skipped a week, but without a Time Machine, unfortunately there's nothing we can do now. If this is the first time you read this, be sure to read the Introduction first, so you can put it in proper perspective.


Nikon counter-attacks
After a few updates of slugishness, Nikon appears to be on the counterattack at the moment, as they have 2 of the top-3, 3 of the top-5, and 4 of the top-6. The Nikon world would be so empty without the D90 as you can see (if Ashton Kutcher, why not Enimem? ;-)

Instant Rebates a big factor
The Instant Rebates are, as expected, a big factor. Both Canon and Nikon have instant rebate coupons at Amazon, which have been active at one point or another the last few weeks for all six of the top six. The XS kit has been recently out-of-stock from Amazon itself, which kills the instant-rebate discount, that's why it has been sliding down, while on the other hand, the T1i instant rebate two-lens kits have been in relative steady supply, which is partially why it is perched at the #1 spot.

Panasonic G2 makes debut
The mirrorless world is getting busy, but it hasn't stopped the Panasonic G2 black kit from making a debut at its opening price of $800. Helping its cause is that the red and blue remain in pre-order status, so its purchase-interest doesn't get "diluted" in multiple body colors or kits.

There is also a little bit of a 43M43 (short for 43rds and Micro Four Thirds) clearout, the two GF1 kits are at the bottom of the top 25, while Olympus has been bounced out.

Top 25 Vitals
+ Canon vs Nikon: 10-10 (Nikon catches up!)
+ # of non-CaNiKoNs: five
+ # of 35mmFF: two
+ # of non-DSLRs: three
+ # of cameras at/above $1000: seven
+ # of cameras at/under $500: three (wonder where this will be at XMas 2010?)
+ # of price-upticks vs price-downticks: 5-5
+ # of unique models in the Top 25: 15

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