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May 02, 2010

Micro 4/3rds strikes again, Canon smokes Nikon (new top selling DSLRs update)

Time for a new snapshot of the top selling DSLRs/iLCs at Amazon. If this is the first time you see this, be sure to read the About/FAQ page first!


The attack of the Micro Four Thirds discounts
Micro Four Thirds has launched a new chart-attack thanks mainly to new Olympus discounts. As part of a Mother's Day week-long promotion, the three Olympus E-PL1 w/14-42mm kits are selling for $550 instead of the usual price of $600. This is the lowest new-in-box mirrorless iLC out there at the moment.

Then, the E-P2 with the 14-42mm lens and the viewfinder kit has dropped to $900, which is the same price as the kit without the viewfinder. Guess which one people will buy :-)

And then there's the drip-drip trickle-down of the Panasonic GF1 prices. The days of outages are long gone, and both kits are steadily available for willing buyers. It is interesting to note that while both of them started at $900, the GF1+14-45mm kit has dropped to around $750, while the GF1+pancake has drawn the line around $860.

A total of five M43rds cameras are in the Top 25, four of which are in the Top 20, and three of those in the Top 15. Not bad! But this is because of the discount-helium - can they sustain it?

Canon smokes Nikon
Historically if you look at the Top 25 Archives, the Canon vs Nikon model-count in the Top 25 is relatively close, typically with Canon having a slight lead. But the trend has been for Nikon to slip further away, and in this edition, it is a 13-5 blowout as sports fans would say. That's over 2.5-to-1 ratio!

A number of factors affect this type of thing, with prices and availability being major factors, but the ratio should be raising a nano-alarm for Nikonians.

Top 25 Vitals
+ Canon vs Nikon: 13-5 (Canon smokes Nikon!)
+ # of non-CaNiKoNs: seven
+ # of 35mmFF: two
+ # of non-DSLRs: five
+ # of cameras at/over $1000: six
+ # of cameras at/under $500: two
+ # of price upticks vs downticks: 4-8 (there is movement)
+ # of unique cameras in the top 25: 15

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