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March 23, 2010

AP-UK says Japanese say Canon says mirrorless development under way

The Amateur Photographer UK is quoting a quote of a quote from the Japanese press, claiming that they were told by a "Canon officer" that Canon is "proceeding with the development" of such a system.

We obviously have no way of knowing either way, but this could be marketing trench warfare at its best. For example, by saying this, Canon may "freeze" the market for the existing mirrorless systems - photographers who were undecided may decide now to wait and see what Canon comes up with, instead of buying/investing into a Micro 4/3rds camera or the just-released Samsung NX10, or the upcoming Sony mirrorless system.


Discussion
+ Canon Rumors
+ dpreview forums
+ Neutral Day
+ older thread at POTN on this topic - If Canon made an EVIL


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