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February 02, 2010

Two new Olympus waterproofs with SD/SDHC have a better chance than predecessors

Now that Olympus has embraced SD/SDHC (we did throw a parade in their honor after they launched new SD/SDHC models), their new waterproof cameras have a much better chance at competing in the market against the entries from Canon, Panasonic, Pentax, Fuji, etc. Olympus was in the "tough" game earlier than most, but the xD card slowed adoption and interest. So now that the memory card disadvantage is gone, Olympus has a second chance at grabbing the market lead!

Speaking of Olympus, Buy-n-Shot says that Olympus finished #1 in Australia in compact digital camera sales in December 2009.

Olympus Stylus Tough 8010
This is the new flagship of the Olympus Tough line-up and follows up on the CES-2009 announced Tough 8000. The opening price will be $400 when the camera gets released, and it is $100 more than the current price of the Tough 8000.

The camera joins the 14mp 1/2.3" sensor bandwagon, with a practical 5X lens (28-140mm eq) with CCD-shift stabilization, 2.7" (230K) display, 30fps 720p video, LI-50B LiIon battery, and 2GB of on-board memory.

It can go underwater down to 33 feet, and drop from 6.6 feet and theoretically survive according to the product specs.

The camera is now available for pre-order at Amazon for $400 in your choice of two body colours.

Olympus Stylus Tough 6020
Olympus has two 60x0 models in 2009, the 6000 that came together with the 8000, and the 6010 that came six months later. And they are trying to go after the affordable segment with the CES 2010 Tough 3000 models. Clearly, Olympus is serious about taking back the lead in this segment after Canon, Panasonic and Fuji dove in last year.

This model is more affordable, with an opening price of $300, which sits in between the new 8010 and 3000, and overlaps the 2009-model Tough 8000 (xD/microSD).

But it's not as ...Tough as the 8010 - it can only go down 16 feet and drop from 5 feet.

The camera is now available for pre-order at Amazon for $300 in your choice of four body colors.

Further Reading
+ C|Net
+ Photoscala
+ DC Resource
+ Quesabesde
+ Fotopolis

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