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February 21, 2010

Sony concept models of A700-replacement, EVIL and prototypes of 24/2 & 500/4 lenses (now with trade-show pictures!)

A nice set of pictures of the revealed gear is now live at

More pictures of the actual prototypes, including a Sony guy holding the EVILs in hand at PDN Gear Guide, Digital Camera Review and Engadget. And a 15-second video of camera geeks looking at the new prototypes/concepts from the Sony Twitter.

The press release is expanded at dpreview, with studio product pictures. Needless to say, the next refresher batch of Sony DSLRs will probably have the new AVCHD HD video. Can they wait until 2011, or will we get a new barrage at/by Photokina 2010? (yes this is a Photokina year!)

And another wave of updates at DCI, Imaging Resource, Peta Pixel, and Alpha Numerique.

Pictures of the actual prototypes/concept cameras shown at PMA 2010 at P3 News - click on the small pictures to see larger sizes! Be sure to check the reflection of the DSLRs in the mirror so you can see their back side :) Interesting how Sony makes a big point out of the sensor size with the "APS HD CMOS" wording.

Press-release pictures of the Sony EVILs and prototypes at DC Resource - three lenses, three body colors for EVILs

dpreview is live-blogging the Sony press conference (text, not video)! Prototypes will be shown after the event...

Sony Alpha Rumors points out that Sony has leaked its own press release through its own PMA 2010 press page. The concept cameras and prototype lenses to be shown at the PMA 2010 trade show are:

+ Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models

+ Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses

+ Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance

+ Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas

In preparation for their PMA 2010 presentation, Sony is creating an ice-structure (!) to showcase the toughness of the new Cybershot TX5. See this 45-second video of the setup. This according to their Twitter.

If you are in Southern California, run to the PMA 2010 trade show :) - assuming they will be showing these to the general public, not just the industry insiders.

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