New Casio EX-S7 is a $130 P&S camera

Casio is trying to catch up geographically with all their models. Today they have announced one new model, the $130 Exilim EX-S7, and a previously announced camera (EX-Z35) is now press-released for the US market for $110. Global confusion? You betcha! The EX-S7 has a 12mp sensor, 3X optical zoom lens, 2.7" LCD, 720p video, and things of that nature. It will go live with a price of $130 as the battle for the entry-level buyer continues to heat up from all directions (cameras, camcorder-sticks, smartphones, all-in-ones, etc).

Further Reading
+ PMA 2010 camera blog
+ Photography Blog
+ DCI