New Panasonic TZ10 (ZS7) adds GPS and manual exposure

Clearly among the five-pack of new Panasonics today, the new TZ10 (aka ZS7) is the most interesting one. It is the new "leader" of the popular TZ-series, replacing last year's model, the TZ7 (ZS3) [reviews].

Two defining characteristics: PASM and GPS
There are two major additions to the camera that may sway new buyers and upgraders. Finally Panasonica has decided to add manual exposure control to the TZ-series. This is something photographers had been asking for since the TZ3 became a success story a few years ago.

The other feature that makes this camera more attractive than the older TZ-series models is the attention of a built-in GPS feature, which is also included in the buzzworthy Sony HX5v and Samsung HZ35w which pushed the zoom-ratio envelope to 15X. However, Panasonic resisted the zoom-ratio wars with this release and stayed at 12X.

Other features
The camera has a 12mp 1/2.3" with a multi-aspect-ratio sensor that allows for 16:9, 4:3 and 3:2. The lens is a 12X PowerOIS blessed by the Leica DC Vario-Elmar name associated with it.

The display is a 3-inch (460K), with 720p AVCHD Lite video mode, Sonic Speed AF, Venus Engine HD II, and things like that.

The CIPA battery estimate is of 300 shots. The camera supports SDXC just like all we Panasonic cameras.

According to Panasonic Japan, the initial production output is 30000 units per month and it will be produced in four colors, black, red, silver, and gold.

The European starting price mentioned is 400 euro, while Panasonic USA has been asleep at the wheel as they have not provided actual prices.

Further Reading
+ Hands-on with the camera at The Pho Blographer
+ CNet Asia
+ Camera Labs
+ Le Monde de la Photo
+ Imaging Insider
+ DC Resource
+ Panasonic