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January 20, 2010

No longer a walk in the park for Canon (new top selling cameras update)

It's been a whole month in-between the updates of the Top Selling Cameras at Amazon. Not by design, the update just kept getting delayed (as usual). As usual there is movement, but not very dramatic. If this is your first visit, be sure to read the FAQ first.


No longer a walk in the park for Canon Powershots
Once upon a time Canon reigned supreme among the top selling cameras at Amazon. It was not unusual for Canon to have every single camera in the top ten. But the times have changed, and other manufacturers have managed to win the affections of Amazon buyers.

For one thing, the Elph models are not as dominant as they used to be. One of the reasons perhaps is because the P&S cameras from other manufacturers look a lot like the Elphs (as much as they could without getting sued that is).

With Canon turning their A-series into PASM-eunuchs, the door opened for other manufacturers, and the Nikon L20 walked right in. A current price of around $80 certainly helps its cause. *market share please*

Hot Cameras - thanks to discounting
One of the faux-axioms of the camera market is "if you discount them, they will come". Two cameras in particular are benefiting from this, the Sony W290 which fluctuates between $160 and $200 depending on when you look, and the Canon SX200 IS which stubbornly held at $300 for the longest time, before sliding down to $283 (black and red only).

DSLRs/iLCs return to top 100
With the holiday shoppers out of the way, a number of cameras of interest to amateurs, professionals, enthusiasts, hardcore, and gearheads have returned or made their Top 100 debut, including the Nikon D3s, D700, and D300s, Canon 7D kit and 5D Mark II, and Panasonic GF1 zoom kit.

The under-represented
As you can see, Canon, Nikon, Panasonic and Sony have a camera each in the top ten, and more in the top 25 and the top 100. But how about the other manufacturers?

The top Fuji is one that is nearly given away for free - whirl-white Z30, a clamshell with folded-optics at $80.

Their former friends in xD/SmartMedia, Olympus, has its top camera at #39 with the Stylus Tough 8000 (black) going for around $300. It will be very interesting to see how the 2010 SDHC-based models do comparatively!

Kodak's top ranking is at #33 with a $70 P&S digital camera (C180 silver), while Samsung's top camera is at #56, the blue-trim dual-view TL220.

Casio's one of two cameras is at #94, it is their first-gen "blade zoom", the EX-H10.

Pentax is not exactly generating excitement with their Optio cameras, and the hot K-x DSLR has seven (!) different retail kits, six of which are price-competitive with each other. So the "heat" of the K-x is diluted among six different kits. Not in the Top 100.

Needless to say, there is no Leica in the top 100, especially now that the D-Lux 4 has taken a $100 price-hike to $800, which puts it at exactly twice the price of the Panasonic LX3 which is now available at many places at $400 and trending a little bit downwards even (see stock status).

It is important to note that is not necessarily representative of the whole US market. Amazon buyers typically are more "techies" than the average consumer...

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