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October 04, 2009

Nikon D700 with 24-120mm VR drops to $2700

We have some breaking pricing news from the Nikon full-frame DSLR pricing front! The Nikon D700 with the 24-120mm VR lens has dropped to $2700 - sold and shipped by Amazon herself! This is a $300+ price drop! Interestingly, the D700 body-only has remained stable at $2450.

Needless to say this is a sizable delta in pricing, because the lens goes for $600 on its own.

This is the lowest price (as far as we can tell) since prices took a big jump earlier in the year. We searched the archives of the Camera Deals blog and we found prices under $2700 in February of 2009 (there is a Search-box at the top right corner of the Camera Deals blog).

For more on the D700, be sure to check its list of reviews, and camera diary.


Opinion-Speculation
It's hard to really tell for sure. Sometimes, some of this sizable discounts may be a sign of a new product coming, other times, they are just part of the regular business cycle. In this case, only the kit with the lens is getting discounted, not the body-only.

There is also a $60 discount on the established low prices of the Nikon D90 that was started by J&R World last week and continues still: the prices are $810 and $1080 respectively for the D90 body-only and kit with the 18-105mm DX VR lens.

So, this could be part of a pricing adjustment strategy, as the positioning for the holiday shopping season begins!

With many people falling in love with video, there must be some internal and external pressure on Nikon to offer HD-video 35mmFF DSLR(s). Does this discount mean we are a step closer? Your guess is as good as mine :-)

On the other hand, a significant chunk of photographers are rather annoyed with DSLR-Video, so in a way, Nikon may be gaining more photography-purists by keeping their full-frame DSLRs "pure" and free of "video gimmicks" (in the purist's opinion).


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