Fuji F72EXR is a clone of the F70EXR for select retailers

As if the average consumer was not confused enough by the 300+ current digital camera models out there, some manufacturers are adding to the confusion by creating different model names of the same camera, typically sold exclusively at select stores around the world. The latest guilty party is Fuji which is launching the Fuji F72-EXR, a clone of the F70-EXR. Details of this at Pocket Lint.

Marketing continues it's war on common-sense!

UPDATE (December 2009): The camera is now available as an exclusive model at Best Buy. Their website does not list the F70 EXR [reviews] which is the mainline model.